Harian · May 30, 2021

Betway Named Formal Betting Partner of the Mercedes Cup

On the web sports activities betting and gaming manufacturer Betway secured these days an additional substantial-profile sponsorship deal by turning into the formal betting partner of the Mercedes Cup.

Official Betting Associate

The Mercedes Cup tennis event this calendar year is scheduled to get area at prestige Club Weissenhof in Stuttgart, Germany, from June 8 until June 13 and is regarded as 1 of the ATP Tour’s vital grass tournaments preceding the Grand Slam event in Wimbledon.

“In complicated times like these, we are extremely content to have agreed on a sponsoring deal for the MercedesCup with a around the world prosperous business like Betway. As a world wide participant, Betway strategically focuses on tennis. This goes to present that the activity of tennis is effective very nicely as a communication system.”

Edwin Weindorfer, Event Director, MercedesCup

Denis Shapovalov, Stan Wawrinka and Nick Kyrgios are amid the significant-profile players that will take part in this year’s tournament that was typically acknowledged as the Stuttgart Open up, but was renamed as aspect of a sponsorship offer with automaker Mercedes-Benz. Historically, the Mercedes Cup was gained by distinguished names in expert tennis like Rafael Nadal, Dominic Thiem and Roger Federer.

The 3-yr offer the Mercedes Cup signed with Betway positioned the athletics betting operator in the company of other tournament sponsors these kinds of as Liqui Moly, Gazi, CG Elementum, Lavazza, Wir machen Druck, Emirates and other folks.

“We are overjoyed to develop into the Formal Betting Husband or wife of the Mercedes Cup event. We continue on to showcase our help of Tennis all over the entire world and we appear forward to staying element of these types of a historic celebration.”

Anthony Werkman, CEO, Betway

The sponsorship agreement would not have been possible experienced not the ATP Tour partly lifted its ban on sports betting partnerships, adhering to a revision of its professional agreements by the Tennis Integrity Unit (TUI), to open up the door for ATP250/500 tournaments to staff with certified bookmakers.

The ATP Masters series and the Grand Slam tennis gatherings of the Australian Open up, Wimbledon, French Open up and the US Open are nevertheless prohibited from partnering with sports betting firms.

“The MercedesCup usually takes centre stage in Betway’s intercontinental orientation – not least owing to the thorough are living Tv broadcast featuring, electronic existence & innovation as nicely as the social media and fan engagement initiatives of the grass courtroom spotlight at the TC Weissenhof.”

Edwin Weindorfer, Event Director, MercedesCup

Former sponsor of the Davis Cup Betway already secured promotions with the ATP Tour activities in Mutua Madrid, the Estoril Portugal Open up and Miami Open to affirm its determination in help of experienced tennis globally.