Harian · January 15, 2022

Colo Colo sponsorship sees Betsson Group develop LatAm existence

Betsson Group has signed a a person-year sponsorship arrangement with Chilean football club Colo Colo.

The Swedish gaming operator will again the group, based in Chile’s capital Santiago, as it competes in the South American country’s leading-tier Primera División.

Betsson’s logo will function on the team’s shirt sleeves for each house and away games during the 2022 time, with the likelihood of renewal.

Colo Colo holds the distinction of having gained Chile’s Primera División more than any other soccer club — 32 times in whole — and is the only team to have hardly ever been relegated.

Betsson remarked on this, stating its sponsorship of the club represents a further move in the company’s “international brand strategy of partnering with local and international highly regarded activity competitions.”

Samuel Pérez, Colo Colo’s Industrial Manager, stated: “We are really proud to welcome one particular of the most crucial gambling operators in the globe, Betsson, to our family members of sponsors.

“We take into consideration this arrangement a milestone and the beginning of a new stage for the club. Associating with a business with a lot more than 55 years of global encounter will unquestionably aid us to increase Colo Colo’s positioning at a regional and world wide degree.”

This deal is a different notch on Betsson’s belt when it will come to LatAm partnerships. The company’s Professional Director for South The united states, Andrea Rossi, commented: “In our generate of growing in the region, we are also partnering up with regional soccer golf equipment which we can aid and improve.

“Besides permitting us to further more improve our manufacturer recognition in the location, it also gives back to the clubs, permitting them to make investments extra in their gamers, staff members and services making the activity we all really like — soccer — much more electrifying.”