Penn Interactive Gaming has struck a offer with Genius Sports activities, meaning the latter will energy its Barstool Sportsbook with a whole suite of US sports activities material (like distinctive EPL, NASCAR and NFL sporting activities data feeds and dynamic content material remedies).
Genius Sports’ formal data and technological innovation powers the ecosystem that connects sporting activities, betting and media, and, as a outcome of the recently signed offer, it will provide formal info and fan engagement answers to Penn Interactive’s Barstool Sportsbook.
The sportsbook is at the moment on the web across nine US states, like Pennsylvania, Michigan, Illinois and New Jersey. Many thanks to this partnership, Penn Interactive will have access to Genius knowledge (which include accessibility to pick out formal sports activities details from the US and intercontinental athletics leagues), and its sportsbook will also profit from Genius Sports’ advertising and engagement approach.
Jon Kaplowitz, Head of Penn Interactive, mentioned: “We are excited to be partnering with Genius Sporting activities for official info starting with tonight’s kickoff.
“Delivering official details to our expanding, loyal viewers will supply incredible wagering opportunities for our consumers. We also glance ahead to reaching sporting activities enthusiasts who may perhaps not however have knowledgeable the Barstool Sportsbook by means of entry to marketing and advertising stock on NFL electronic qualities from Genius Sporting activities.”
Mark Locke, CEO at Genius Sports, mentioned: “Our partnership with Penn Interactive will provide a single of the swiftest-rising and most ground breaking sports activities betting manufacturers with exceptional articles across the complete participant knowledge.
“Barstool Athletics is uniquely positioned in the US current market, appealing to a dynamic and passionate enthusiast base. With Genius’ official athletics facts, subsequent-generation marketing and advertising and admirer engagement options, we glance forward to supporting Barstool Sportsbook’s US growth.”