- Hi all,
- When I first heard of this set, I thought
it was just another marketing gimmick.
- And in some ways, it is. But in my
opinion, it's a good gimmick. The cars come
- complete with a little collector tin to
store your new toy in. Matchbox has a
- similar box with their Premiere line over
the past few years, but a metal box
- is a neat bonus.
- Here's a picture of the packaging, in
case you haven't seen these yet:
- The car itself is really nothing special,
a repaint of a past used car. I
- picked up the 1957 Bel Air for this
article. It's part of the Chevy group
- in the set, which also includes a 1963
Impala Z11. One little gripe that
- I have about the car is the wheels. Basic
Johnny Lightning wheels
- just don't look right on a special
edition set.
- As I mentioned above, the part of this
product that sets it apart is the
- collector box. It's a nicely made tin
box, in two pieces. It opens and
- closes smoothly, and has a neat little
detail painted in the bottom part.
- There is an exact likeness of the
accompanying car that gives the
- illusion of the car being in the box,
even when it's not. Check out the
- series of pictures below.
- This is the illusion picture. That's not the Chevy
inside, just the paintwork in the
- base of the box. Neat!!
- This is the car in the box.
- One other cool idea that the Playing Mantis folks came
up with is a checklist
- printed on the back of the card. It's details release
1 through 4, so you can either
- look forward to the cars you want, or check off what
you have if you are hunting
- them all down. Each release will have 12 cars, 2 each
in 6 different themes.
- The themes are
- Muscle Cars, Camaro, Mustang or Shelby, Chevy, Mopar,
and Corvette.
- Ok, so there you have it. Marketing gimmick? Of
course. Without clever marketing,
- most cars would never be sold. I like the idea, and
I'll be picking up a few more
- of these. Even with the cheesy wheels, 3.96 each at
Wal-Mart isn't too bad.
- Joe
-
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