Harian · January 14, 2022

New Proposal in Armenia Ideas to Change Gambling Advertising and marketing

Lawmakers from the Republic of Armenia may perhaps be wanting to introduce significant adjustments to the country’s gambling promoting regulations.

Initiative in Armenia Proposes to Limit Gambling Advertising and marketing

A newly endorsed initiative may well substantially adjust the way gambling businesses market in Armenia. On Wednesday this week, a new proposal was launched in the course of a sitting of the Standing Committee on Economic Affairs. The proposal seeks to introduce popular procedures that would make certain that there are equivalent competitiveness disorders within just the gambling discipline.

RA Minister of Finance Armen Hayrapetyan, who is a crucial rapporteur, disclosed that the proposal phone calls to restrict marketing to hotels with 4-stars or better. Other suitable sites for advertising and marketing besides lodges would be border checkpoints, as nicely as “the front aspect of the buildings carrying out equivalent pursuits.”

At January 12 sitting down of the Standing Committee on Economic Affairs, the initiative of the Government aimed at guaranteeing frequent plan in the field of gambling and developing equivalent competitors situations and prerequisites was debated in the initially reading through,

reads a statement launched by the Countrywide Assembly of the Republic of Armenia

On the other hand, under the latest proposal, gambling advertising and marketing would be banned in other spots. The new proposal follows a equivalent pattern that is by now adopted in other international locations such as Ga, the Czech Republic, Estonia and Latvia.

Opponents of the Initiative Raise Fears

Promoting brokers have elevated issues in light-weight of the new proposal. In accordance to them, the initiative has triggered “dissatisfaction in the field of advertising and marketing media.” Moreover, advertisers have elevated considerations that some 60%-70% of the revenue of advertising and marketing companies will come from on-line video games and lotteries.

In distinction, Hayrapetyan disagreed with these calculations. In accordance to him, only 20% to 25% of the advertisers’ revenues are fueled by gambling businesses and lotteries.

Why Ban Advertising and marketing?

Banning marketing isn’t a new idea for nations close to the globe. Although gambling continues to be a billion-greenback market each year, some international locations disagree with the consistent gambling ads that Television set viewers or cellular products buyers see each day.

Aiming at improving participant safety, some countries employ rigid advertising and marketing bans these as the whistle-to-whistle ban on betting promotion in the Netherlands. In reality, back in December, the gambling regulator in the country, the Kansspelautoriteit (KSA), warned 1 of the operators immediately after it identified that betting advertisements ended up promoted on-line all through soccer matches in engage in.

Other nations around the world these as Australia have taken a unique solution. Back in 2020, the Office environment of Dependable Gambling in the state has introduced an initiative dubbed Reclaim the Activity. Aiming at “normalization of athletics betting and advertising,” the initiative seeks to raise consciousness of gambling harms. Also, a vital objective of the initiative is to assistance sports activities supporters get pleasure from sports without the need of gambling sponsorships or advertising and marketing.